Nowadays it’s hard to stand out with a new fashion collection in a world where fast fashion ensures new collections every week. Dutch artists Lernert and Sander experimented with a new way to launch a collection for COS. This turned out great!

We use our senses all day, all the time and everywhere, without even noticing it. But today’s technology makes us fade away from trusting our own feelings increasingly. We want to disconnect our flat screens and connect with something tangible. This results in the desire to encourage our senses again.

Brands need to start asking themselves how their service or product feels, smells, sounds and tastes to connect to their target group. With an innovative way of presenting their new collection, COS succeeded in fulfilling this need by giving an extra dimension to their new collection with THE SOUND OF COS. Let’s all get inspired to give your brands a layer of senses!


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